Should I Buy the F-150 Lightning or the Gasoline F-150? Darren Palmer, Vice President, Electric Vehicles, Ford Motor Company.
Imagine you're in the market for a full size pickup truck. And you like the F-150, America's best-selling vehicle for the past 40 years. But, wait, there's a new twist in the decision-making process. Should you get a gasoline-powered F-150 or the electric F-150 Lightning? To get answers, we turn to our guest today, Darren Palmer. Darren is the Vice President of Electric Vehicles in Ford's Model e division. Darren reports to Doug Field, recently recruited from Apple, and Field reports to CEO Jim Farley. Put another way, Darren is way up there at Ford and knows the Lightning specs and performance better than anyone on the planet. In this week's Driving With tDunne conversation, I ask Darren a simple but tough question. If I choose the Lighting over the gasoline F-150, what am I gaining -- and what am I giving up? Palmer shares some remarkable data bophut F-150 Lightning customers. More than half of them never owned a Ford before. And close to 80% had never owned an electric vehicle. Palmer makes the compelling argument that the Lightning is a new product category, fundamentally different from the F-150s powered by engines. This episode lets you listen to Darren and make your own conclusions.
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